Privacy Policy

This Privacy Policy ("Policy") describes how 7777sx, accessible at https://7777sx.cam ("the Platform", "we", "us", "our"), collects, uses, stores and protects the personal data of individuals who use the Platform ("you", "User").

We take your privacy seriously. This Policy is designed to be transparent, readable and comprehensive so that you can make an informed decision about using the 7777sx Platform. It applies to all users of the Platform, including those accessing from Pakistan and other jurisdictions.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling policy, both of which form part of your agreement with 7777sx. By accessing or using the Platform, you acknowledge that you have read and understood this Privacy Policy.

For the purposes of this Privacy Policy, the following terms have the meanings stated below:

• "Personal Data" — Any information that identifies or can be used to identify a natural person, directly or in combination with other data. Examples include name, email address, date of birth, IP address and payment identifiers.
• "Processing" — Any operation performed on personal data, including collection, storage, use, disclosure, erasure or any combination of these.
• "Data Controller" — 7777sx, which determines the purposes and means of processing personal data collected through the Platform.
• "Data Processor" — A third party that processes personal data on behalf of 7777sx, subject to written data processing agreements.
• "Consent" — A freely given, specific, informed and unambiguous indication by which you signal agreement to the processing of your personal data for a stated purpose.
• "KYC" — Know Your Customer. The identity and age verification process required for regulated activities, including account registration and withdrawal processing.
• "AML" — Anti-Money Laundering. Compliance obligations under applicable financial crime regulations that may require monitoring and reporting of certain user activity.
• "Cookie" — A small text file stored on your device by a website. Cookies enable the site to recognise your browser and remember certain information about your preferences or session.

We collect personal data in several ways. The following table summarises the categories of data we collect, examples of specific data points and the context in which they are collected.

We do not intentionally collect special category data (such as health data, political opinions or religious beliefs) unless specifically required by applicable compliance obligations and with an appropriate legal basis.

We process your personal data only where we have a valid legal basis to do so. The primary legal bases we rely on are:

1. Contract Performance: Processing is necessary to deliver the services you have requested by registering for an account and using the Platform — including account management, bet settlement, and payment processing.
2. Legal Obligation: We are required to process certain data to comply with KYC, AML and other applicable regulatory obligations.
3. Legitimate Interests: We process certain technical and usage data based on our legitimate interests in operating a secure, functional and fraud-resistant platform. We balance our interests against your rights before relying on this basis.
4. Consent: Where we send optional marketing communications or use non-essential cookies, we rely on your affirmative consent, which you may withdraw at any time.

Personal data collected through the 7777sx Platform is used for the following purposes:

• Account Management: Creating and maintaining your user account, processing login requests and managing account settings.
• Identity Verification: Conducting KYC checks to confirm your age, identity and address in compliance with applicable regulatory requirements.
• Payment Processing: Facilitating deposits and withdrawals. Payment references to channels such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah are used as contextual information only — these providers process transactions through their own privacy frameworks independently of 7777sx.
• Fraud Prevention & AML Compliance: Monitoring account and transaction activity for signs of fraudulent behaviour, money laundering or other prohibited conduct as required by applicable compliance frameworks.
• Customer Support: Responding to your enquiries, resolving disputes and providing technical assistance.
• Responsible Gambling: Using usage and session data to support responsible gambling tools such as deposit limit monitoring, session time tracking and self-exclusion management.
• Platform Improvement: Analysing anonymised or aggregated usage data to improve the Platform's features, performance and content.
• Legal Compliance: Retaining records and responding to requests from regulatory authorities, law enforcement or courts as required by applicable law.
• Marketing Communications (Consent-Based): Where you have opted in, sending information about promotions, bonuses and Platform updates. You can unsubscribe at any time.

7777sx does not sell, rent or otherwise transfer your personal data to third parties for their independent marketing purposes. We share personal data with third parties only in the following circumstances:

• Service Providers (Data Processors): We engage third-party processors who assist in operating the Platform — including KYC/identity verification services, payment processing intermediaries, cloud hosting providers, fraud detection tools and email delivery systems. These parties are bound by data processing agreements and are prohibited from using your data for their own purposes.
• Regulatory & Legal Authorities: We may disclose personal data to regulatory bodies, law enforcement agencies or courts where required by applicable law or in response to a valid legal order.
• AML Reporting: Where applicable compliance frameworks require us to file suspicious activity reports, we will do so regardless of any confidentiality obligations to the user.
• Business Transfers: In the event of a merger, acquisition or sale of substantially all of our assets, personal data held by 7777sx may be transferred to the acquiring entity, subject to the same protections described in this Policy.

We retain personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. The following general retention principles apply:

• Account Data: Retained for the duration of your account registration and for a defined period thereafter (typically five to seven years) to comply with AML, KYC and financial record-keeping obligations.
• Transaction Records: Financial and payment transaction records are retained in accordance with applicable regulatory requirements, which commonly mandate retention for a minimum of five years.
• Support & Communication Records: Retained for a period sufficient to manage ongoing or potential disputes, typically two to three years from the date of the interaction.
• Technical & Usage Logs: Retained for operational and security audit purposes, typically up to twelve months unless required for longer-term compliance investigations.
• Verification Documents: KYC documentation is retained for the period required by applicable anti-money laundering regulations, which may extend beyond account closure.

7777sx uses cookies and similar tracking technologies to operate, secure and improve the Platform. The following categories of cookies are used:

• Essential / Functional Cookies: Necessary for the Platform to function. These include session authentication tokens, security identifiers and user preference storage. These cannot be disabled without affecting Platform functionality.
• Analytical Cookies: Used to understand how users interact with the Platform — including pages visited, session duration and navigation paths. Data is collected in aggregate and anonymised where possible. These cookies help us identify usability issues and improve the Platform.
• Security Cookies: Used to detect fraudulent activity, bot access and account compromise attempts. These operate in the background and are not accessible to users or third-party advertisers.

We do not use third-party advertising cookies or cross-site tracking cookies that follow you outside the 7777sx Platform. Where consent-based cookies are used, you will be presented with a cookie preference interface and may update your preferences at any time through your account settings or browser controls.

7777sx employs a range of technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, disclosure or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your browser and the Platform.
• Encrypted storage of sensitive personal data fields at rest, including identity and financial data.
• Role-based access controls limiting staff access to personal data to only those whose job functions require it.
• Regular security reviews, penetration testing and vulnerability assessments of Platform infrastructure.
• Incident response procedures for identifying, containing and notifying affected users and authorities in the event of a data breach, in accordance with applicable notification obligations.

While we take data security seriously and apply industry-standard measures, no system is entirely immune to security risks. We cannot guarantee absolute security of data transmitted over the internet. Users are encouraged to use strong, unique passwords for their accounts and to enable two-factor authentication where available.

As an internationally accessible Platform, personal data collected from users — including those in Pakistan — may be transferred to and processed in countries outside your country of residence. These transfers may include countries where the data protection legal framework differs from that applicable in Pakistan.

Where personal data is transferred internationally, 7777sx ensures that appropriate safeguards are in place, which may include:

• Contractual protections (Standard Contractual Clauses or equivalent) with the receiving entity.
• Transfer only to jurisdictions that maintain an adequate level of data protection as assessed by relevant international frameworks.
• Binding internal data transfer policies for transfers within corporate group entities.

Subject to applicable law and any overriding compliance obligations, you have the following rights in relation to the personal data 7777sx holds about you:

The 7777sx Platform is strictly intended for adults aged 18 and over, or the higher minimum age required by the relevant operator jurisdiction. We do not knowingly collect personal data from individuals under the age of 18.

If we become aware that personal data has been collected from a user who is under the minimum age threshold, we will take immediate steps to delete that data and close the associated account. If you believe a minor has registered on the Platform, please notify us at [email protected].

Parents and guardians are encouraged to use parental controls and monitoring tools to prevent underage access to online gambling platforms.

7777sx is an English-language platform serving Pakistani users including those in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar. This section addresses specific data privacy considerations relevant to users in Pakistan.

• No Government Authority: 7777sx does not claim to be regulated by the Pakistan Telecommunication Authority (PTA), the State Bank of Pakistan, the Securities and Exchange Commission of Pakistan (SECP) or any other Pakistani federal or provincial authority. This Privacy Policy operates independently of any Pakistani regulatory framework.
• Local Law Compliance: Pakistani users are responsible for complying with applicable local law, including the Prevention of Electronic Crimes Act 2016 (PECA) and any data privacy obligations that may apply to their use of the Platform.
• Payment Data Context: Where payment references such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah appear on the Platform, these are educational references to familiar Pakistani payment channels. 7777sx does not share your data with these providers except where you initiate a transaction through them, in which case those providers' own privacy terms govern the data they collect independently.
• Data Localisation: Pakistan does not currently mandate local data storage for all categories of personal data. Your personal data may be stored on servers located outside Pakistan.

7777sx reserves the right to update, amend or replace this Privacy Policy at any time. When material changes are made, we will update the "Effective" date shown in the page header and, where practicable, notify registered users via their registered email address or a prominent in-platform announcement.

Your continued use of the Platform after any changes to this Policy become effective constitutes your acceptance of the revised terms. We recommend reviewing this Policy periodically.

Previous versions of this Privacy Policy may be requested by contacting our support team at [email protected].

If you have questions, concerns or complaints about this Privacy Policy, about how we handle your personal data, or to exercise any of your data rights, please contact us using the information below:

If you are not satisfied with our response to a privacy concern, you may have the right to lodge a complaint with a relevant supervisory authority in the jurisdiction in which you are located.